For many years now, Rolex has aligned itself with many individuals who have outgrown their chosen professions and become cultural icons by creating a new paradigm of success. And now, Priyanka Chopra Jonas adds her name and legacy to this new luxury world, with her many accomplishments including being crowned Miss World 2000; successfully navigating both the Bollywood and Hollywood film industries; and building a network and community based on her determination to be a strong force through hard work, perseverance, reinvention and ambition.
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There are only a select group of global personalities today who are more than just entertainers; they have influenced and impacted societies worldwide. With this partnership, Rolex is making a commitment to the individual who continues to push the boundaries of what is possible and seeks to redefine the concept of excellence. On the other hand, for India, this collaboration marks a great milestone in the country’s growing influence within the worlds of culture, luxury, and entertainment. It marks another chapter in her career, which continues to break new ground.
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The diva is the current global face of Bentley Motors, Bulgari, Max Factor, Obagi, Anomaly Haircare, Pantene, UNICEF, GAP, Bumble, and now Rolex. In welcoming Priyanka Chopra Jonas to its prestigious family, the brand is recognising more than an accomplished actor. This moment is worth celebrating because of how beautifully the desi girl is putting India in the spotlight.
