{"id":3122,"date":"2026-04-07T13:32:11","date_gmt":"2026-04-07T08:02:11","guid":{"rendered":"https:\/\/banitoday.com\/ramsons-perfumes-ropes-in-mrunal-thakur-as-brand-ambassador-bollywood-news\/"},"modified":"2026-04-07T13:32:11","modified_gmt":"2026-04-07T08:02:11","slug":"ramsons-perfumes-ropes-in-mrunal-thakur-as-brand-ambassador-bollywood-news","status":"publish","type":"post","link":"https:\/\/banitoday.com\/hi\/ramsons-perfumes-ropes-in-mrunal-thakur-as-brand-ambassador-bollywood-news\/","title":{"rendered":"Ramsons Perfumes ropes in Mrunal Thakur as brand ambassador : Bollywood News"},"content":{"rendered":"


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Fragrance has always been more than a finishing touch; it’s an expression of personality, mood, and identity. Embracing this philosophy, Ramsons Perfumes has announced actor Mrunal Thakur as the face of the brand and its latest brand campaign, signalling a bold new phase. Known for delivering quality fragrances that combine craftsmanship with accessibility, Ramsons is now strengthening its emotional connection with consumers through elevated storytelling and contemporary brand expression. The collaboration with Mrunal Thakur reflects this strategic shift, positioning fragrance not just as a product but as a form of personal expression.<\/p>\n

Ramsons Perfumes ropes in Mrunal Thakur as brand ambassador<\/span><\/p>\n

Mrunal Thakur represents the modern Indian woman: confident, expressive, relatable, and aspirational. Her strong resonance with audiences across metro cities as well as emerging markets mirrors Ramsons\u2019 growing consumer base of young, digitally engaged people seeking products that reflect both individuality and aspiration.<\/p>\n

Speaking about the collaboration, Mrunal Thakur shares: \u201cWhat I love most about Ramsons is how they make world-class, premium fragrances accessible to everyone and I\u2019m excited to bring these beautiful scents to my fans across the country. It feels authentic to partner with a brand that believes confidence and self-expression should never feel out of reach. My personal favourite is Exotica.\u201d<\/p>\n

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As part of the partnership, Mrunal will lead communication for Ramsons\u2019 fragrance portfolio, with a special focus on the Exotica range. The campaign frames fragrance as the ultimate tool for self-expression, honoring the unique spirit and quiet strength of modern India.<\/p>\n

The launch introduces a refined visual narrative, featuring Mrunal in minimal, sophisticated settings that allow the fragrance experience to take centre stage. Through hero films, digital content, and integrated storytelling formats, the campaign aims to create deeper emotional resonance while strengthening brand recall.<\/p>\n

This partnership represents a pivotal shift for Ramsons, signalling its transformation from a utility-focused fragrance label into an evocative lifestyle brand. By striking a balance between aspirational appeal and affordability, the company is set to solidify its mass-premium status, specifically targeting the 22\u201340 demographic within both major metros and rising urban hubs.<\/p>\n

Commenting on the announcement, Vrijesh Pandey, Group Chairman, Ramsons Perfumes, said: \u201cMrunal embodies the confidence and authenticity of today\u2019s Indian woman. As Ramsons evolves into a more aspirational and digitally driven brand, this collaboration helps us connect with consumers in a more meaningful and contemporary way.\u201d<\/p>\n

Aligned with Ramsons\u2019 broader business strategy, the campaign reinforces the brand\u2019s shift toward brand-led growth and digital-first expansion across e-commerce and quick commerce platforms. Designed as an integrated campaign, the association focuses on sustained storytelling, stronger brand recall, and long-term consumer connection.<\/p>\n

Through this collaboration, Ramsons aims to further establish itself as a modern, stylish, and trustworthy fragrance brand, one that understands today\u2019s Indian consumers while making premium fragrance experiences accessible without compromise.<\/p>\n

Also Read:\u00a0Mrunal Thakur drops BTS photos from Dacoit with gratitude note after trailer launch: \u201cCountdown to the film release officially starts now\u201d<\/a><\/strong><\/p>\n<\/p>\n

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