{"id":13837,"date":"2026-05-28T22:37:33","date_gmt":"2026-05-28T17:07:33","guid":{"rendered":"https:\/\/banitoday.com\/reliance-bets-big-on-ai-to-reshape-content-streaming-and-viewer-engagement\/"},"modified":"2026-05-28T22:37:33","modified_gmt":"2026-05-28T17:07:33","slug":"reliance-bets-big-on-ai-to-reshape-content-streaming-and-viewer-engagement","status":"publish","type":"post","link":"https:\/\/banitoday.com\/hi\/reliance-bets-big-on-ai-to-reshape-content-streaming-and-viewer-engagement\/","title":{"rendered":"Reliance bets big on AI to reshape content, streaming and viewer engagement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-131374462,imgsize-542384,width-400,height-225,resizemode-4\/-.jpg\" alt=\"Reliance bets big on AI to reshape content, streaming and viewer engagement\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p><a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/reliance-industries\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\">Reliance Industries<\/a> is placing artificial intelligence at the centre of its media and entertainment strategy as it looks to drive the next phase of growth across streaming, television and digital content businesses, PTI reported.<span class=\"id-r-component br\" data-pos=\"3\"\/>In its latest annual report, the Mukesh Ambani-led conglomerate said AI will play a defining role in the future of entertainment and audience engagement.<span class=\"id-r-component br\" data-pos=\"5\"\/>&#8220;AI will define the next era of entertainment and, as India&#8217;s largest media &amp; entertainment platform, Reliance has the responsibility to lead this transformation &#8212; reimagining everything from script to screen and from idea to experience,&#8221; the company said.<span class=\"id-r-component br\" data-pos=\"7\"\/>Reliance\u2019s media and entertainment vertical&#8211; comprising JioStar, Jio Studios and Network18&#8211;reported revenue from operations of Rs 34,917 crore in FY26, nearly doubling from Rs 17,762 crore in the previous year.<span class=\"id-r-component br\" data-pos=\"11\"\/>The company said AI is being integrated into core operations not just for efficiency gains but also to reshape content creation, audience engagement and consumer experience.<span class=\"id-r-component br\" data-pos=\"13\"\/>&#8220;AI is not being viewed merely as a driver of business efficiency; rather, it is being embedded into the core of operations to help shape the next era of entertainment and build deeper fan engagement,&#8221; Reliance said.<span class=\"id-r-component br\" data-pos=\"15\"\/>The company said AI-led optimisation across content creation and production could improve operational efficiency, while integration of commerce into streaming platforms may open new monetisation opportunities.<span class=\"id-r-component br\" data-pos=\"18\"\/>Reliance outlined a broader strategy focused on strengthening its position in large-screen entertainment, accelerating the shift from traditional television to connected TVs and expanding mobile-focused offerings through interactive formats, voice-enabled features and vertical video content.<span class=\"id-r-component br\" data-pos=\"20\"\/>&#8220;Focus remains on strengthening leadership on the large screen, enabling the transition from linear to connected TVs, differentiating the mobile offering through interactivity, voice and vertical video, and enhancing the personalisation engine,&#8221; it said.<span class=\"id-r-component br\" data-pos=\"23\"\/>The company also said it is investing in stronger personalisation systems to offer tailored content experiences to users.<span class=\"id-r-component br\" data-pos=\"25\"\/>JioStar, formed after the merger of Reliance\u2019s media business with Walt Disney\u2019s India operations, will continue to focus on sports and entertainment programming across platforms.<span class=\"id-r-component br\" data-pos=\"27\"\/>The company said active efforts are underway to diversify monetisation models beyond traditional advertising and subscription revenue.<span class=\"id-r-component br\" data-pos=\"30\"\/>At the same time, Reliance flagged rising content costs and audience fragmentation as key challenges for the entertainment business, requiring platform-agnostic and multi-format content strategies.<span class=\"id-r-component br\" data-pos=\"32\"\/>According to the annual report, JioStar held a 48 per cent market share in the Hindi general entertainment channel (GEC) pay-TV segment, while its sports network reached over a billion screens through more than 250 days of live sports coverage.<span class=\"id-r-component br\" data-pos=\"34\"\/>Reliance also said its OTT platform scaled to an average of 451 million monthly active users during FY26. PTI<span class=\"id-r-component br\" data-pos=\"36\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/reliance-bets-big-on-ai-to-reshape-content-streaming-and-viewer-engagement\/articleshow\/131374404.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliance Industries is placing artificial intelligence at the centre of its media and entertainment strategy as it looks to drive the next phase of growth across streaming, television and digital content businesses, PTI reported.In its latest annual report, the Mukesh Ambani-led conglomerate said AI will play a defining role in the future of entertainment and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-13837","post","type-post","status-publish","format-standard","has-post-thumbnail"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/posts\/13837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/comments?post=13837"}],"version-history":[{"count":0,"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/posts\/13837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/media\/13838"}],"wp:attachment":[{"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/media?parent=13837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/categories?post=13837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/banitoday.com\/hi\/wp-json\/wp\/v2\/tags?post=13837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}